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Ивайло Костов

Article archive by Ивайло Костов.

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Ивайло Костов

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SEO and Marketing 22.07.2026

Short Links on Social Media: A Small Detail That Makes a Big Difference

Sharing a link on social media seems like one of the easiest tasks: copy the URL, paste it into your post, and click "Publish." In practice, however, a long URL can take up half the text, look suspicious, and even make people less willing to click. This is especially true of URLs containing numerous tracking parameters, campaign codes, and automatically generated characters.

Author: Ивайло Костов